Marketing Requires Effort

Marketing, whether on or off line, does require effort if you want to maintain your credibility. I get hundreds of e mails every day like the example below:

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Now the only reason this message even got through the spam filters to begin with is the fact it was sent through an on line community.

If I haven’t learned anything about Marketing or Advertising on line, I have learned this: You do not insult your readers intelligence with a ‘Copy/Past’ ad that contains a lot of extraneous characters that makes

the message almost impossible to read.

To my way of thinking, you should put part of yourself into any article, Advertisement, or promotion you are doing, if nothing else to show your reader what you think of it and how passionate you are about it. This is the best way to both build up and maintain your credibility.

Steven G Reid